BUSINESSWEEK ARTICLE PROPOSED BY US
Are low prices here to stay?
BEST PRACTICES
Chapel Hill Advisors Group Innovation Blog
PRICING ARTICLES
GE CIO on GE initiatives including pricing
INNOVATION, STRATEGIC MARKETING, AND PLANNING ARTICLES
Creative destruction: Apple iPod case
How Clorox successfully expanded the green market How Kikkoman turned soy sauce into a multi-local productHow Steelcase drew innovation insights from its research
Disney uses Science to develop offering for boys 6-14 years old DiGiorno using Twitter for flatbread pizza launchDomino's pizza used social media to protect its brandLoyal customers are key to business successPower of community in marketingCreative destruction is key to innovation: Newspaper industry exampleTrickle-up marketing. Innovate in emerging countries, then roll out the products to US and EuropeTrickle-up marketing at P&GHow to market consumer goods in a downturn (segment consumers based on price sensitive behavior and segment your product/service offering based on sensitivity to economic decline, then tailor your 4Ps accordingly)Five rules for retailing in a recession (many principles there work in other industries as well)Managing in the fog with scenario planningMARKETING COST REDUCTION
Coke pushes pay-for-performance model at advertising agencies
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